Importance on Printed Images:
1-Visual and Written Codes
2-Technical Codes
3-Genre
4-Narrative
5-Audio Codes
SECTION A of Media Exam June 2013
TECHNICAL
CODES
- Camera shots/angles: There is medium master shot of the characters on the front cover. They are both cut in to the shot. There is a long shot of a woman behind them. There is also exreme long shot of the beach which might establish the setting of the film.
- Photographic
techniques
- Framing
- Editing
- Lighting
- Special effects
VISUAL and WRITTEN
codes:
- Design / layout
e.g. graphics, use of colour etc.
- Typography
- Language
- Persuasive techniques
- Register and mode of address
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Conventions of a Poster
1-) The poster is not a piece of art...
- It is a marketing tool designed by teaser companies to sell tickets for a movie or product.
- Use/apply the advertising acronym (AIDA)
- AIDA stands for Attention, Interest, Desire and Action.
2-) Poster must have a big and bold title...
- Simple yet effective.
- Could be be smartly designed.
- Eye catching presence.
3-) You do not have to feature your actors...
4-) Avoid including too many colours...
- Too many colours will draw the audiences eye but it will also loose the meaning of the message.
5-) Know the movie's genre...
6-) Create a hook that will psychologically catch the audience's attention...
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