Audience Positioning
How do Media Texts Position Audiences?
1] Through the different codes:
Technical Codes- Camera shots / Angles / CU-ECU , Long Shot High Angle, POV
Visual Codes - Gazee / Expressions / Costume / Colours / Colours / Iconography / Images / Graphics
Audio Codes- Language / Tone
Narrative- Linear / Non Linear / Circular / Temporal / Framing / Layout
Moving Image
POV [see technical] / Enigma / Voice over
Print
Headlines / Cover Lines [lines-clues of whats inside] [Jump line = page to turn to] [tag lines - summaries of topic written in a signature style way - usually on posters eg Just when you thought it was safe to go back into the water] / Images / Captions / Language / Enigma.
2] Mode of Adress:
Definition
The way in which0
.0.1-) Discuss the mode of address used in Skyfall trailer and Skyfall the Heidikein advert?
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