Technical Codes for Moving Images

Iconography
Intertexuality
Stereotypes
Linear and Non-linear
Representation
Voyerage
Lip-Synch
Motif
Andrew Goodwin
Simon Firth

Music Videos:
  • In the olden days, music videos were used to sell records, but today they ar used to sell concert tickets.
  • Tool used by the music industry to market performers and their music.
  • It creates a "star image" for the artist.
  • It also anchors the meaning of the song.

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